PD Event: ACA Practice Building Workshops

The Australian Counselling Association (ACA) will be running 2x 1-Day Workshops for counsellors and therapists interested in building their counselling businesses.

Build a Practice – Basic Foundations

This 1-Day Workshop provides the “ins and outs” of starting a practice, looking at issues related to setting up a practice such as:

• Identifying Competition
• Naming and Branding
• Positioning
• Costs
• Policies and Procedures
• Location
• Business structures
• Business Plan
• Note taking
• Insurance
• Documentation
• Confidentiality issues
• I.T.
• Business Cards
• Basics of Marketing

Marketing Master Class

This 1-Day Workshop provides information on how to “get it right the first time” to succeed and grow. This Master class focuses on strategies related to:

• Marketing a non tangible service
• Butterfly Effect
• Brochure and Printing design rules
• How to identify trends & new markets
• Niche markets – tomorrows market for allied health providers
• Marketing fallacies – what’s true and what’s not
• Keeping Clients – being good is not good enough on its own
• Advertising – what works and what doesn’t

This is an ACA activity and all ACA participants will receive 12 OPD points per activity.

Workshop presenter: 

Philip Armstrong is the current CEO of the Australian Counselling Association he also holds the position of Secretary General of the Asia Pacific Rim Confederation of Counsellors and Chairs the current steering committee of the Counselling and Psychotherapy Association of Commonwealth Nations. Philip has won several prestigious awards for his work in developing counselling services including twice winner of Quest Business Achievers Award for Professional Services. Philip has also published several best sellers including “Establishing an Allied Health Service” (been in print for over 5 years) and “The Practice of Counselling” both published by CENGAGE.

Dates and Locations:

Melb: Thursday 8th March – Basic Foundations
Melb: Friday 9th of March -  Marketing Master Class

Syd: Thursday 15th March  – Basic Foundations
Syd: Friday 16th March  – Marketing Master Class

Bris: Thursday 22nd March  – Basic Foundations
Bris: Friday 23rd March – Marketing Master Class

All workshops will run from 9.30am to 3.30pm. Venues TBA.

Investment:

AIPC Student or member:
1 x day = $300.00
Both days = $500.00
Register before January 16th:  $450 for both days

ACA member:
1 x Day = $250.00
Both days = $400.00

Non AIPC or ACA member:
1 x day = $350.00
Both days = $600.00
Register before January 16th:  $550 for both days

Includes: Morning, afternoon tea and lunch, copy of PP presentation. First 10 registrants per city will receive a free copy of “The Practice of Clinical Supervision” worth over $40.00.

How to register:

Fax (07 3356 4709) or post (ACA PO Box 88 Grange QLD 4051) the following information to the ACA:

Full Name:
Contact Phone:
Contact Email:

Registering for (tick 1 or more):

• 1 x day Friday – Foundation workshop __
• 1 x day Saturday – Master Class workshop __
• 2 x days Both workshops __

Membership/Student Discount (tick only 1):

• I’m an AIPC Student:  __  Enter your Student Number  ___________
• I’m an AIPC Member: __  Enter your Member Number ___________
• I’m an ACA Member:  __  Enter your Member Number ___________

Date of the workshop/s you have registered for:  __ __ & __ __ March 2012.

Payment Method:

Cheque or money order (make out to ACA Inc) __
MasterCard __  or Visa __

Card number __ __ __ __ / __ __ __ __ /__ __ __ __ /__ __ __ __
Expiry date __ __  /__ __

Name on card: ___________________________________

Amount to be debited: $ _____ .00

If you have any queries please send them to  philip@theaca.net.au

Refund policy:

ACA will refund 75% of your payment for refunds requested prior to 14 days before the booked workshop, 50% of payment for refund requests prior to 24hours before the workshop no refunds within 24 hours of the workshop.